Two things:
1. I don't think those people are submitting. I think they have a link up with the licensing companies -- or taking the info from their websites, those that publicize the upcoming productions.
2. There is an email address in the comments just above the calendar as follows:
Feel your school is deserving of a little (or a lot) more attention? We do too! How about a 'BWW School in the Spotlight' promoting your program and productions? To be considered, all you need to do is upload photos, videos, cast lists or other content to your show listings. Each Friday, BroadwayWorld handpicks a school to showcase and runs a story on our main Broadway page and on the respective regional page. Submit your content now - Friday's only a few days away and we may just pick your school! For questions/concerns/suggestions, reach out to us at studentcenter@broadwayworld.com
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.