"I did not even realize this was happening. A shame it hasn't been covered more."
Just because you are out of touch doesn't mean it should have been covered "more." It's been covered pretty much EVERYWHERE.
A simple Google News search reveals it was covered by: the New York Times, the Washington Post, the LA Times, the Chicago Tribune, the Wall Street Journal, USAToday, Time, Newsweek, the Associated Press, Reuters, AFP News, US News and World Report, CNN, CBS News, NBC News, ABC News, Bloomberg, and NPR.
So where are you saying it was NOT covered?