It's an ad on the site, Q. I just assumed everyone had seen it. She looks like she's singing "hallelujah" and getting ready to heal someone. I wonder if they cropped the snake handlers out of the picture.
Taz, I had the exact same reaction to that ad that you did. Before I read any of the text I just thought it was something making fun of her for "preaching" about her beliefs or something.
Once I realized it was "real" I was baffled at the stylistic choices they made.