One needs to visit
sexercize.tv to experience the full campaign, but I think it's all just brilliant. Whether we like it or not, this isn't a music business anymore, it's a global branding business in which music releases are simply the basis for international stadium tours, endorsement deals, and co-branded opportunities. RocNation clearly understands that. The hiring of Chandelier, one of the hottest and most in-demand creative agencies today, was spot-on. The "main" video directed by Will Davidson is still my favorite, though coming in a close second is the animated video by Hattie Stewart. That filthy, lurid Steamboat Willie/Betty Boop animation is such a riot. I also love how she overlaid some of the animation with several of Kylie's signature looks.
Thanks for posting that French performance, Eric. I don't think the song really works as a standalone Kylie-at-the-mic-in-a-pretty-dress thing, but it still makes perfect sense to perform it at this time. I have to admit, the song's growing on me.
LOVE the "Slow" moments from Hattie Stewart's "Sexercise" vid:
Updated On: 3/21/14 at 06:04 AM