"But while her disillusionment with the young, trashed, and proud pack is certainly a fresh perspective, Lorde's creative success doesn't hinge solely on skewering the thoughtless decadence of the Rihannas, Ke$has, and Mileys of the world. Instead, what really makes Pure Heroine shine is the deconstruction of their musical conceits. Lorde and her producer/co-writer, the up-and-coming Joel Little, skillfully dismantle the slick, overproduced rigidity that's so prevalent in today's pop, stripping away the glitchiness, breakbeats, and vocal processing that have become so reflexive in the past decade. Taking its production cues largely from Jessie Ware's excellent Devotion, the nihilist pop of Pure Heroine makes a strong case for the less-is-more maxim. What's left is a remarkably unpretentious and almost raw set of vignettes mostly powered by Lorde's modest, affectation-free performances."
Slant review
"The gods who nurse this universe think little of mortals' cares. They sit in crowds on exclusive clouds and laugh at our love affairs. I might have had a real romance if they'd given me a chance. I loved him, but he didn't love me. I wanted him, but he didn't want me. Then the gods had a spree and indulged in another whim. Now he loves me, but I don't love him." - Cole Porter