McDonald's sued for marketing Happy Meals to children- Page 2

[AbbaRabbit]

Posted: 12/15/10 at 11:17pm

yeah, i didn't read the article because i wanted to keep my IQ intact...
why doesn't the mom just buy her kids the toys on ebay for less than a buck in a few weeks? that's what i did during the olympics to get sled hockey toys lol

[Phyllis Rogers Stone]

Posted: 12/15/10 at 11:23pm

Every time Goth talks about "liberals" I think of Mrs. Schmauss.
"I've seen it time and again..."

[Reginald Tresilian]

Posted: 12/16/10 at 10:45am

Thank you, Phyllis!

It's nice to have a face to go with the name.

[Sirius Black]

Posted: 12/17/10 at 8:28pm

No more corporate babysitting!

[Almira]

Posted: 12/18/10 at 2:32am

Marketing to children took off during the Reagan era of deregulation.

This film, CONSUMING KIDS is disturbing:

Trailer:
http://www.youtube.com/watch?v=maeXjey_FGA

The film itself:

http://www.youtube.com/watch?v=4u8HL3Bjygw


If you only watched 5 minutes of commercial television as a child you NEED to watch this film.

Seriously... watch the first 10 minutes and see if you aren't disgusted.

Updated On: 12/18/10 at 02:32 AM

[NYadgal]

Posted: 12/18/10 at 6:21am

Yes. Marketing and advertising to kids has 'grown' since the '70s. There has been an explosion in media and technology since then. More media options, more places to see a message.

But, again, the basic premise that the parent needs to take responsibility still stands. Limit the amount of time a child is exposed to potential messages, and the messages will be limited. Get your kid out to play, or to read a book. Turn off whatever it is you think is providing 'offensive' material.

But quit pointing the finger at someone else. Parenting and mentoring isn't easy. But, don't blame an industry for not doing the job you're supposed to do.

Sorry, not buying that video.

Updated On: 12/18/10 at 06:21 AM

[NYadgal]

Posted: 12/18/10 at 6:28am

PS, there are strict regulations in place regarding the content and nature of the message served to a youth-targeted audience. National marketers take great care in making sure they are in full compliance with the regulations. And usually restrict themselves even further than they are required to.

Some are more successful than others, and of course there will be companies out there who try to get away with stuff. But the regulations are strict, and most companies take them seriously.

[danmag]

Posted: 12/18/10 at 8:28am

This thread made me whine at my husband for a McRib.

He's planning on suing all of you.

[Almira]

Posted: 12/18/10 at 9:29am

Sorry, not buying that video.

I did not post the video as an argument for suing McDonalds.

I posted it so that parents, people with children in their lives and those of us who grew up on advertising could have a better understanding of what is and continues to be done to manipulate the minds and the lives of our children.

If you watch the ENTIRE FILM you'll see it is a guide to understanding the influence and power of those forces that would turn you and your children into consumer lemmings.

How else are parents to know the scope of their responsibility unless they have a better understanding of what they are up against?

No where in the film does it say that parents have no responsibility. The film is a tool for parents to increase the awareness of how much responsibility they have. It says, hey if you think you can put your kid down in front of a TV like your parents did with you.. think again.

Advertising to children has LESS restrictions now then it did thirty years ago. That is just a fact.

Advertisers through new technologies and advanced understandings of the human mind have increasingly more insidious and manipulative methods of getting their message into our lives and the lives and minds of our children.

Being aware so you can make better parental decisions IS the point of the film.


CONSUMING KIDS:

http://www.youtube.com/watch?v=4u8HL3Bjygw

Updated On: 12/18/10 at 09:29 AM

[FindingNamo]

Posted: 12/18/10 at 12:19pm

As soon as I heard about the lady suing I thought of this

[Craww]

Posted: 12/18/10 at 7:23pm

I remember eating a lot of fast food as a kid, and it was rarely because I asked for it. It honestly had more to do with my dad being lazy than with me doing any wheedling.

You know a lot of this is just parents using the susceptibility of children as a scapegoat for their own susceptibility.

[TheatreFan4]

Posted: 12/19/10 at 8:07pm

My place of employment. Not happy about this, but it is.

This thread made me whine at my husband for a McRib.

Gurl, you can keep whining cause we don't sell them anymore. lol

[singtopher]

Posted: 12/20/10 at 9:45am

Namo, when I opened the link, I was met with, "The following clip is brought to you by Wall Street." Oh, irony.