Sci-Fi Channel to change its name to SyFy... WHY!?

They're doing it because they can't trademark SciFi. its a business decision.

Oh, Craig. Isn't it obvious "SyFy" broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction?

Why on earth would you be against broadening perceptions?

My vote is we pronounce it Syphie!

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Updated On: 3/16/09 at 11:29 PM

I like Sai Fai.... it's Science Fiction with an Asian flair

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They should just bow to peer-pressure and call themselves Skiffy.

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I just suggested "Syphie" because prevention marketeers in San Francisco have already come up with Phil, the syphilis sore.

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Your answer is right in the press release: "imagination-based entertainment including fantasy..."

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Whie are they changing it to SyFy. Wiiye?!


What's the big deal with trademarking? They've been doing just fine without a trademark on the name so far. And the have a clear brand and an "identity."

Are they really worried about a second Sci-Fi channel being launched called the Sci-Fi Channel? Or three or four? Clone channels perhaps?

...coming soon to the Skiffy Channel.

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i wish sci fi would stop playing the same movies over and over every weekend... i swear to jeebus... every weekend it's the marathon of alligator monster movies, then bugs, then snakes, then sasquatch/yeti... then it repeats all over again! geez!

Maybe the "Y" approach will answer "why" they have only four TV movies that they keep showing over and over again.

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It's a moron network run by executives who have openly expressed contempt for sci-fi and its fans. I'm pretty sure they cancelled one of their original genre programs, The Dresden Files, because its decent-enough ratings included too large a proportion of female viewers in their eyes. (Not that The Dresden Files was this great treasure, but "too many women"? Really?) They whitewashed and mutilated Ursula K. LeGuin's Earthsea stories. And don't get any Farscape fan started on the way that network dicked them around. I'm glad they've hung on to Battlestar Galactica despite low ratings, I really am, but it's one of very few halfway decent moves they've made recently.

The hard core sci-fi/fantasy cult isn't tiny, and it's enough to sustain cable shows because it's a cult. A cult of utterly voracious media consumers who will cling to their favorite programs for decades, watch the spinoffs, buy the action figures, and do your advertising for you using cons and (these days) the Web. Why Skiffy enjoys alienating their potentially slavish customer base so much is beyond me.

Updated On: 3/18/09 at 12:25 AM

http://www.deadlinehollywooddaily.com/zuckered-scifi-channel-and-website-to-be-rebranded-as-syfy/

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Namo, if they were smart they'd realize that they can keep the hard core genre fans while also attracting relative dilletantes. Comic book movies have been doing it for years now. Even the ludicrous Heroes managed it for a while. You don't have to insult the idea of that icky sci-fi in order to go mainstream, especially not these days.