TNT's Grammar Issues

Since I have nothing better to do with my time, I wrote an email to TNT informing them that their new slogan "More Movies... Less Commercials" was in fact grammatically incorrect and made them look silly. Additionally, I feared for viewers who might assume the word "fewer" is now obsolete. I received this response from their feedback department:


"The slogan "More Movies, Less Commercials" is intentional. We used it to hearken back to the 10 Items or Less signs you would see in grocery stores. We understand that this is not considered proper grammar. We apologize for any frustration this may cause."


So they don't care about grammar. They'll just be wrong! So there! The supermarkets are to blame! I am just so glad they apologized for my frustration. I feel so much better now.

Ugh, Joe, your talking about they're grammer, not they're grammar!

I see analogies aren't their strong suit, either. Why do they want to evoke the image of a supermarket express lane?

What I don't understand is why they think they are "hearkening back" to that time. Granted, I get my groceries delivered so I rarely set foot in a supermarket, but they still have express lanes, do they not?

The first analogy that popped in my mind was not grocery express lanes, but beer slogans:
Tastes Great, Less Filling

I'm not seeing the connection either. It's just lazy.

I don't see the connection to supermarkets either -- I think you should send a follow-up letter -- see how far you can take it. :)

Poor grammar is everywhere, and those who make excuses for it generally don't really know what is correct and what isn't themselves. I'll bet anything that the responder had no idea their slogan was incorrect.

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