It's like they isolated the nostalgia for childhood imagination from Calvin and Hobbes, copied the dialogue-free storytelling tricks of Pixar's tearjerkingest scenes, threw them into a particle accelerator, and fired it directly into your left ventricle.
You guys honestly don't understand why the ending of the ad makes it poignant? Maybe the lyrics from John Lennon's 'Real Love', the song used in the ad will help...
All my little plans and schemes Lost like some forgotten dream Seems like all I really was doing Was waiting for you
Just like little girls and boys Playing with their little toys Seems like all they really were doing Was waiting for you
Don't need to be alone No need to be alone
It's real love It's real, yes it's real love It's real
I had been half convinced the singer was Tim Minchin until reading the article.
What a nice commercial- and an interesting tactic. Instead of playing on people's emotional attachment to things they remember and are nostalgic for, creating a feeling of emotional attachment and nostalgia for a brand-new thing is at least something new.