Get used to it folks--there have been many articles in the NYT lately--this is the next big frontier in profits for both the cellular providers (charging customers for customized ring setups) and the record labels (earning royalties on literally every ring of your cell phone); there are huge amounts of money involved (as can be deduced from the $$ being spent on advertising) for all involved.
Tivo, baby, TiVo.
"They have never understood, and no reason that they should.
But if anybody could . . . " --SS