I don't want to get into the choice of the word 'pretty', but to me, Times Square just seems to be getting better and better. Is it overly commercialized? Sure, but I don't have a problem with that. For those of us old enought to remember that neighborhood in the 70s, the current environment is a vast improvement.
"It does me no injury for my neighbour to say there are 20 gods or no god. It neither picks my pocket, nor breaks my leg."
-- Thomas Jefferson