129.80%? Book of Mormon Q?

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129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:18pm

Can someone pls explain this? Where's those 29.80% extra seats> That's almost 300 seats in an avg. 1,000 seat Bway House> There's usually only about 40 sro each show... What gives? Who reports these percentages? Simple math - every seat sold - 100%.

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:20pm

129.80 is the gross % of potential. Their attendance was 102.6%.

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:21pm

Actually, there are only about 25 in standing room.

"This thread reads like a series of White House memos." — Mister Matt

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:31pm

Gross potential doesn't include the crazy premium pricing or standing room as it's calculated based on regularly priced tickets, so it's quite easy for them to have well over 100% gross potential. Since The Book of Mormon, The Lion King, and Wicked regularly sell out and sell premium priced tickets, their gross potentials are often well above 100%.

Scratch and claw for every day you're worth! Make them drag you screaming from life, keep dreaming You'll live forever here on earth.

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:35pm

didn't this used to be called juggling the books?

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:39pm

Perhaps but that's how the Broadway League does it. The shows had no say in that. Then again, "premium tickets" are a relatively new phenomenon. But hey, if people are willing to pay them for hot shows and shows are still offering affordable ways to see it for those who can't pay it (that's just about everyone except The Lion King) then that's how it should continue to work.

Scratch and claw for every day you're worth! Make them drag you screaming from life, keep dreaming You'll live forever here on earth.

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:45pm

Why do we still call them premium priced tickets instead of the top priced ticket?

Give me claws and a hunch, just away from this bunch.

129.80%? Book of Mormon Q?

Posted: 6/11/12 at 11:48pm

Semantics.

"Premium tickets" makes the purchaser feel as though they're paying good money for something and getting something in return. Perhaps it's a great view/ideal location, aisle seat, tough to get ticket, etc. In reality, we know that the word premium means basically nothing except that the show decided to charge more but not everyone is aware of that.

Calling something "top price" just makes it seem expensive/overpriced. Also, based on how the Broadway League calculates grosses, if a show didn't call their highest priced tickets premium, their gross potential would be higher and their gross potential percentage would be lower.

It's all marketing, folks.

Scratch and claw for every day you're worth! Make them drag you screaming from life, keep dreaming You'll live forever here on earth.

129.80%? Book of Mormon Q?

Posted: 6/12/12 at 1:10pm

The reason they are not counted is because the prices of those tickets fluctuate. For example three years ago premium tickets were often released for normal ticket price 24hrs before the curtain...which was how I got row F center orchestra of Little Mermaid for $124 early in the shows run when it was still selling out, while everyone around me paid $200 for their tickets. Now since Book of Mormon the policy has reversed and within 24 hours before the curtain prices for all tickets go up...making all available seats day of show premium. For example in early March I purchased tickets to the Front Mezzanine Row A center Aisle for Newsies in May and only paid $106 dollars per ticket at the box office. The people sitting next to me paid $166 per ticket and they purchased their tickets the after Newsies opened, but both of our tickets were market premium seats. Due to the fact that the pricing of premium fluctuate from day to day, the Broadway League uses lowest prices the box office will sell the tickets at without a discount code to calculate the percentage of possible gross. Since day of show ticket for Mormon sell for$352-$477 which is 2-3x the price of a regular ticket to that days performance, and the cancelation line usually has 10-30 people on it thats about realize that by selling tickets to these people for the premium charges they are making the same amount as selling anywhere from 20-90 extra tickets per performance. Also add in the 40 SRO tickets and you get that they are selling anywhere from the equivalent of 60-130 extra tickets per performance, which is not part of their potential gross.

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