it all adds up. But notice the fear in the public's eyes. I recently took some sociology classes and we (Americans) haven't been this stricken since the fears that lingered right after 9/11. It is an entirely different matter but similar effects.
That cubby Bernstein youtube stunt was cheap yet it did only good in XANDU's marketing (I really don't think it downplayed the chances for The Tony results). I may not know business that well but it seems Broadway needs a PR/Advertising/or whatever Marketing Overhaul.
Remember though we don't invest for theater , Theater invests in us the audience.
Herbie: "Honey, Don't you know there's a depression?"
Rose: "Of Course I know, I Watch Fox News"
-(modified)Gypsy
Broadway Schedule
December 5th- Hamilton, On Your Feet
December 19th- Noises Off, Edith Piaf Concert at Town Hall
Updated On: 12/22/08 at 06:19 PM