Been to Broadway three times since the show has opened and never seem to hear much buzz about this show or signage about in times square, however it always seems to perform well at the box office
You do see a lot of posters for it. I think it's lessened since Nathan Lane left. I've seen the show twice and really enjoyed it both times. Unfortunately I see if closing up shop soon after the wonderful Bebe Neuwirth departs the show in a few months.