I was driving by my local movie theater and noticed that they're having a special screening of Amelie on Valentine's Day night. We are about 50 miles from Manhattan. As the theater is not part of a chain, it made me wonder if this is a one-off or whether it's scheduled in other theaters that night. If so, it seems like clever marketing.
CZJ at opening night party for A Little Night Music, Dec 13, 2009.