Analysis of Plays vs Musicals: "Plays Are Not Taking Over Broadway. Except That They Are."
Analysis of Plays vs Musicals: "Plays Are Not Taking Over Broadway. Except That They Are."
Analysis of Plays vs Musicals: "Plays Are Not Taking Over Broadway. Except That They Are."#1
Posted: 5/24/26 at 3:55pm
Hey everyone! I want to share an analysis I did of how plays are doing business wise recently compared to the past. Essentially, while the number of plays is not very different historically, they are taking more and more of the top gross positions, as well as some of the largest theatres (Winter Garden for instance).
https://kdsmaclean.substack.com/p/plays-are-not-taking-over-broadway
Personally, I am deeply concerned about the economics of new musicals. The risk/reward is increasingly not in favor of new musicals and I don't see a way out of it - they are structurally more expensive both in the upfront capital and in the weekly costs, but end up with similar ticket prices to plays, which can recoup in a couple of months (See Giant). Producers/Investors are and will respond to this obvious opportunity.
Latest Posts
Videos
