Anastasia Social Media Presence
Anastasia Social Media Presence
Clyde15
Leading Actor Joined: 5/9/15
#1Anastasia Social Media Presence
Posted: 4/26/17 at 2:06am
I have to say I have been quite shocked by the social media presence of this show over the past few months. The most recent show clips published by BroadwayWorld on Facebook has been shared 80.5 thousand times, liked by 93.3 thousand people and has been views over 4.7 million times
https://www.facebook.com/BroadwayWorld/videos/10155206172174417/
This also doesn't account for the video of the music box which went viral earlier this announcing that tickets were now on sale. So my question is why is this shows social media presence so big? Is it the nostalgia factor. I know friends who hate theatre sharing the video with friends saying they need to see it. Is this going to be comparable to wicked or do you think it will lose steam after a few years?
froote
Broadway Star Joined: 2/14/17
#2Anastasia Social Media Presence
Posted: 4/26/17 at 2:22am
Like the recent Beauty and the Beast film, Anastasia has the advantage of being appealing to both children growing up now and those that grew up when the animated movie was released. They have two target markets built in.
I don't see it being the next Wicked no, as Wicked was something new to most people (most people haven't read the book), so it's fanbase is more devoted. Anastasia's fanbase seems like the type to see the musical, have a very enjoyable night and then forget about it fairly soon, not making YouTube compilations of Christy's vocals or anything like that. But I do think it will have a long and healthy run.
UncleCharlie
Broadway Legend Joined: 6/26/16
#3Anastasia Social Media Presence
Posted: 4/26/17 at 3:34am
People know the name from the movie so they click on it out of curiosity. In this day and age, 90,000 likes is really not that unusual. Someone liking a video does not automatically equate to someone being willing to spend $300-400 for a pair of tickets so I wouldn't overstate its meaning.
Clyde15
Leading Actor Joined: 5/9/15
#4Anastasia Social Media Presence
Posted: 4/26/17 at 3:05pm
UncleCharlie said: "People know the name from the movie so they click on it out of curiosity. In this day and age, 90,000 likes is really not that unusual. Someone liking a video does not automatically equate to someone being willing to spend $300-400 for a pair of tickets so I wouldn't overstate its meaning.
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While I agree that getting 90,000 likes may not be hard, typically Broadway world gets a couple hundred likes on each post. The video has now been viewed 5.9 million times.
#5Anastasia Social Media Presence
Posted: 4/26/17 at 3:28pm
UncleCharlie said: "People know the name from the movie so they click on it out of curiosity. In this day and age, 90,000 likes is really not that unusual. Someone liking a video does not automatically equate to someone being willing to spend $300-400 for a pair of tickets so I wouldn't overstate its meaning."
The types of numbers Anastasia gets is significantly higher than the other successful shows on Broadway. I think this article is really interesting and I think partially explains the phenomenon.
"How Broadway’s ‘Anastasia’ Discovered Its Surprisingly Sweeping Fanbase"http://variety.com/2017/legit/news/anastasia-fanastasias-broadway-musical-1202391607/
Videos