If there is a great and fun auctioneer like Michael Mulheren in THE BOY FROM OZ, there is so much laughter during the sessions ( while quite a few part with their cash for Broadway's favourite charity ). I think the record for the t-shirt that Hugh wore was $ 7500 ( which John Travolta won)...but one of the most unbelievable was when one guy ( with a girl friend in tow) bid $ 1000 to kiss Hugh - LOL. And he got his kiss, too! I think they raised about $ 630,000 for the Gypsy Competition and about $ 400,000 for the Easter Bonnet competition, on the strength of auctioned tee-shirts and towels ( with certified DNA, as Michael M puts it

), photos onstage, plus two people's winning bids of over $ 20,000 each for walk-ons in the show...
In addition to signed show memorabilia, there are also photo opportunities offered for some shows. And of course the opportunity for walk-on parts in the shows.