Big Fish Marketing survey
Big Fish Marketing survey
#1Big Fish Marketing survey
Posted: 10/31/13 at 9:53am
This was very new to me, and I'm curious if others have run into this. I bought tickets to Big Fish online a couple months ago and will see it this Saturday. A couple of weeks ago I got an email asking if I was willing to participate in a two part survey. I agreed and had to give them my phone number. So yesterday I got the call and spent about 10 minutes answering questions. In addition to asking about how I knew about the show, how long ago I bought tickets, and why I chose the show, they asked a lot of questions about what I've "heard" about each aspect of the show -- costumes, lyrics, music, book, acting, etc. They also asked what other shows I've seen and how many shows I've seen in the past year. They will then call me again after we see the show and ask questions about how my anticipation was met or changed by what I saw.
I thought this was interesting, but am curious if this is just used by the marketing company or what. They didn't ask anything about the actual ads I've seen for the show or about the actual marketing of it.
#2Big Fish Marketing survey
Posted: 10/31/13 at 10:01amAfter Beautiful, I was emailed a survey (by SurveyMonkey, maybe) asking similar questions. Pretty good idea!
"This thread reads like a series of White House memos." — Mister Matt
Unknown User
Joined: 12/31/69
#2Big Fish Marketing survey
Posted: 10/31/13 at 10:16am
After i saw Gypsy I got a call from someone claiming to be a marketing company; They asked a LOT of pointed questions about the show, specifically Patti LuPone. When they got to question #15 "Did you think Patti LuPone Gave the performance of lifetime or the greatest performance of all time? THOSE ARE THE ONLY OPTIONS. CHOOSE ONE" I recognized the voice. Apparently Patti scopes out the audience and later calls people she thinks didn't look excited enough.
Two days later I found my dog strangled with a note that said "Shrill and incomprehensible?" Police could never figure out who did it.
Up In One
Broadway Star Joined: 5/27/04
#3Big Fish Marketing survey
Posted: 10/31/13 at 10:47am
I got the Big Fish marketing survey via e-mail last week, it was pretty long - first rule of surveys: make 'em short and sweet. I noticed it came from the theatre owner and not the show itself. It was so far after opening that I got the sense it may have been being used to decide 1) how to market it going forward and 2) whether to keep it running. The theatres know the advance on each show and based on the gradual decline week over week for Fish its obvious they need to do something vs. Matilda which came in with a following and Kinky Boots which started growing from week one of the previews. While I was not plussed by the show and would have rather had those few hours and many dolllars back after seeing it - I am sure there is an audience for the show, the crowd I was with seemed to enjoy it - and the basic tear jerking ending from the movie is in tact so it will always enjoy that level of connection. The question is how to get folks to the Neil Simon, right now its the only shiney new toy in the toy store. Gentlemen is a specailty show. After Midnight a revue. Its probably also feeding off of all those possible Mama Mia tickets that couldnt be bought at half price while it changed theatres. Big Fish has a window of opportunity to connect with the market between now and the spring blockbuster openings of Aladdin, Rocky and Bullets Over Broadway. You would think they could make that happen. It would be interesting to understand how they interpret the questions they asked.
Up In One
Updated On: 10/31/13 at 10:47 AM
#4Big Fish Marketing survey
Posted: 10/31/13 at 10:53am
Interesting comments, Up In One, but I'm curious. Was your survey simply an "after seeing it" one? The most interesting aspect of the one I'm doing is the two parts -- before seeing it and after seeing it.
Up In One
Broadway Star Joined: 5/27/04
#5Big Fish Marketing survey
Posted: 10/31/13 at 5:09pmMine specifically noted that I was receiving it because I had purchased tickets. Like the idea of before and after surveys. It went through demographics on me, my theatre going habits, history, what I thought about the show, what I would tell someone about it. Then it went into my recognition of other shows and whether or not I had seen them or intend to see them.
Up In One
#6Big Fish Marketing survey
Posted: 11/1/13 at 3:13pmHmmmm. That sounds exactly like mine, but they aren't emailing you again after you see the show? Or am I right that you are saying you had already seen the show when they emailed you?
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