suggestions are suggestion. none or stupid. well... not many. ok, lots are but oh well!
so, yeah. i don't think they'll have problems selling out but if they were i would take a page outta In My Life and Sweet Charity's advertising (two bway shows for you Englanders)
In My Life had a massive campaign involving Sampler Cd's... cd's with three or four tracks that they were just giving away all over time square. they're were SO many people passing them out that i got five on a trip to time square to buy a poster.
so, if they were struggling to find an audience they could start passing out sample CD's... maybe enhanced cd's with little DVD featurettes but probably not.
Sweet Charity is a show doing poorly that has a website where if you buy tickets or refer friends to buy tickets or do other things involvin Sweet Charity you get points which you can redeem for tickets to see the show, backstage passes, cds, shirts etc...
plus they always have video interviews with the cast, backstage footage and games and previews for free.
i think that type of website would be great for Billy
"Picture "The View," with the wisecracking, sympathetic sweethearts of that ABC television show replaced by a panel of embittered, suffering or enraged Arab women" -the Times review of Black Eyed