OrchardAndRivington said: "Similarly to Wicked.. I'm sure the producers are trying to focus on making Death Becomes Her the star, in the way that Wicked is the star, so they probably aren't as concerned with Hilty/Simard missing shows as a show like Gypsy which is much more star driven.
Yes, Chenoweth and Menzel both received noms (with Menzel winning, obviously), but even after Idina's win they focused on selling the SHOW as the star, notwhoever was playing Glinda and Elphaba. I think Death Becomes Her is going to try and follow that model as closely as possible.. and obviously DBH isn't the same iconic IP as Wicked/Wizard of Oz with broad family appeal, but if they can bring in talented Broadway stars as Helen/Madeline replacements and star cast Viola with Pop Stars and Drag Queens, there should be no reason, IMO, thatthey shouldn't get a 4-5 year Broadway run, and a 5-6 year North American Tour out of it."
While this a very optimistic prediction, I don’t think it is crazy and tracks what seems to be the producers’ strategy. As you point out, this isn’t Wicked with source material that everyone knows and a family audience. But no show has gotten a larger post-nomination boost than Death Becomes Her and I have been puzzling over why.
A reminder: I don’t really know what I’m talking about, haven’t even seen Death Becomes Her yet, and am engaging in fun speculation.
My theory is that the nominations, along with its other promotional gambits, have established the show as a fun night out that’s actually good. Right now, a take-your-mind-off-the-world comedy seems like the sort of show that might thrive, especially with tourists.
The producers would love it, of course, if Death Becomes Her wins the Tony for Best Musical, but they’re planning on a future that doesn’t depend on a win - or a reliance on star performances. They want Megan Hilty and Jennifer Simard to show up at every promotional appearance but care a lot less if they miss performances. Few people demand refunds when they’re out anyway. This isn’t Audra McDonald in Gypsy or Nicole Scherzinger in Sunset Blvd. or Jonathan Groff in Just in Time. As I wrote in another comment, Maybe Happy Ending might have a tougher transition when Darren Criss leaves.
If the DBH producers can succeed at this, they won’t need to find star replacements because the show itself will be the attraction. They’ll just need capable comic actresses and a pop star. That’s easier said than done, as comedy is hard, but it might work.
I’m not sure how long Death Becomes Her can sustain its momentum, and I guess they’ll have to keep it up for a while to recoup. But the musical should do very well on tour, as has been noted already, and it has a plausible model for a longer Broadway run.
Updated On: 5/29/25 at 03:24 AM