Broadway Producer Lingo: Please help!

[11215mark]

Posted: 11/26/18 at 8:20am

Hi -

When a producer refers to the daily "Wrap", what does this mean?  Is it the final sales number for a specific day's performance?  Sales that day for future performances?  All help appreciated.  Thanks.

[BrodyFosse123]

Posted: 11/26/18 at 9:02am

[SomethingPeculiar]

Posted: 11/26/18 at 9:41am

The daily Wrap refers to the tickets sold on a given day, for any performance –– so the 11/26/18 wrap could include tonight's performance and performances months from now, as long as the sales transaction was made on 11/26. A wrap report would have a breakdown of # of tix sold that day, how much revenue was generated that day, and what the Advance is (ticket revenue for all future performances).

[itsjustmejonhotmailcom]

Posted: 11/26/18 at 1:51pm

Wraps are forward-looking (eg how much money did we bring in today for all future performances) while grosses are backward-looking (eg how much money did we bring in on last night's performance.)