Skip to main content
Shop Merch Add a Show Listing
My Shows
News on your favorite shows, specials & more!

Broadway Producer Lingo: Please help!

Welcome Guest. Please Login or Register.

#1

Broadway Producer Lingo: Please help!

Hi -

When a producer refers to the daily "Wrap", what does this mean? Is it the final sales number for a specific day's performance? Sales that day for future performances? All help appreciated. Thanks.

#3

Broadway Producer Lingo: Please help!

The daily Wrap refers to the tickets sold on a given day, for any performance –– so the 11/26/18 wrap could include tonight's performance and performances months from now, as long as the sales transaction was made on 11/26. A wrap report would have a breakdown of # of tix sold that day, how much revenue was generated that day, and what the Advance is (ticket revenue for all future performances).

#4

Broadway Producer Lingo: Please help!

Wraps are forward-looking (eg how much money did we bring in today for all future performances) while grosses are backward-looking (eg how much money did we bring in on last night's performance.)

BroadwayWorld TV


Ticket Central
Hot Show
Tickets From $59
Hot Show
Tickets From $70
Hot Show
Tickets From $106
Hot Show
Tickets From $65