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Broadway demos-female, white, 41 years old, a U.S. resident whose household rakes in $276,465 a year!!

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Broadway demos-female, white, 41 years old, a U.S. resident whose household rakes in $276,465 a year!!

A few things of note (to me at least):

  • the average annual household income is down 3% from the prior season, which theoretically means that less affluent people are attending, which also aligns with the fact that the average ticket price is also lower (generally a good thing imo)
    • I also wonder how much of the people with higher incomes are people who are coming from out of state/internationally since that implies they have the means to travel and get a hotel in NYC
  • I do find the play vs musical differences interesting, with playgoers being more affluent (average annual household income of $320,141!), though the other major factor is that the average age for a playgoer is almost 6 years older than the average for a musical attendee. Also since this past season saw a lot of celebrity-driven plays, I suppose it would make sense for those with higher incomes to be the ones to afford tickets to go
    • I'm also curious how they separate out play and musical attendees and where they calculate the people who go to both
  • The average person attended more shows than last year's average
  • Nice to see the BIPOC population of theatergoers rising, and some new highest percentages for Asian and Hispanic audiences as well

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