Robotmonster said: "Beetlejuice definitely has the biggest fan base and actual Broadway cast participation. But, Ive seen lots of other sound bites. Heathers, Mean Girls, Waitress and SIX all have a big fan presence on TIKTOK. It's kinda awesome. Plus it's loaded with Theater kids doing their thing. I love it."
I wholeheartedly believe that TikTok was the swift kick in the butt for Beetlejuice to update their marketing and is a main factor to their new successes. Say My Name became so popular on there and brought a whole new audience to the show and they figured out how to advertise it.
There was an article written about it but I can’t find it right now, if I can, I’ll link it here. But that popularity and even Presley’s own TikTok account inclined people to it. I catch my sister, who’s 14, singing What I Know Now even though she ‘hates theatre’. Kids at my school who made fun of me for theatre, mind you, are screaming the lyrics to Say My Name.
I was expecting a swift closure after the Tonys but, ironically, it brought this show back from the dead.
