BroadwayCon and Playbill.com

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BroadwayCon and Playbill.com

Posted: 1/28/18 at 6:20pm

This year was the first year Playbill didn't sponsor BroadwayCon and at times the lack of presence was felt (but not by much). Does anyone know why Playbill opted not to be the big sponsor this year?

Thanks

BroadwayCon and Playbill.com

Posted: 1/28/18 at 6:36pm

No idea but if I were to guess I’d say playbill didn’t see the ROI - what services would Broadcon attendees use of Playbill to help them recover that cost? All attendees would know about them and use their services. When I have worked for companies that sponsor conferences it is done with the understanding/hope that it is going to lead to more clients or customers.

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BroadwayCon and Playbill.com

Posted: 1/28/18 at 6:41pm

How does Playbill make money anyway, besides ad revenue?

BroadwayCon and Playbill.com

Posted: 1/28/18 at 6:47pm

Producers have to buy the playbills?

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BroadwayCon and Playbill.com

Posted: 1/28/18 at 7:04pm

People have claimed here they don’t pay for B&W, only colour (and I assume that’s to cover costs rather than make a big profit). I’d assume the vast majority of Playbill’s money is advertising revenue. But I could be wrong.

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BroadwayCon and Playbill.com

Posted: 1/28/18 at 7:27pm

I don't have an answer, but this isn't the first time they haven't been involved in events. Like they used to be at the flea market and have not in years. Didn't they also stop publishing the year books they used to put out?

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BroadwayCon and Playbill.com

Posted: 1/29/18 at 10:21am

faceleg said: "How does Playbill make money anyway, besides ad revenue?"

Sponsored content? Which I guess is related.

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