#1
Posted: 1/15/08 at 10:13pm
"Broadway Web Sites: Now for Fans as Well as Fanatics"
by Caryn James - everyone's favorite
"Like so many presidential candidates full of unifying rhetoric, though, so far these Web sites are more about wishes than about action. Floundering to find the right form, they have settled on MySpace meets television infotainment. Among the newer sites, BroadwaySpace.com is heavy on social networking, while MyBroadway.com is loaded with videos. The established ones include the chat-infused talkinbroadway.com and the commercial-ridden BroadwayWorld.com. But on the sites, video clips are promotions disguised as interviews, chat rooms are the most fun because they are the least promotional, and the overriding purpose is to get people to the theater.
...
"To get to those tidbits, though, you often have to scroll though a morass of comments that make us nonobsessives feel as if we’re eavesdropping on a cult.
“Who have you gotten stuff back from?” someone asked on BroadwayWorld.com, and received in response, “Spamalot CD insert signed by Sara Ramirez.” "
http://www.nytimes.com/2008/01/16/theater/16web.html?_r=1&ref=theater&oref=slogin
by Caryn James - everyone's favorite
"Like so many presidential candidates full of unifying rhetoric, though, so far these Web sites are more about wishes than about action. Floundering to find the right form, they have settled on MySpace meets television infotainment. Among the newer sites, BroadwaySpace.com is heavy on social networking, while MyBroadway.com is loaded with videos. The established ones include the chat-infused talkinbroadway.com and the commercial-ridden BroadwayWorld.com. But on the sites, video clips are promotions disguised as interviews, chat rooms are the most fun because they are the least promotional, and the overriding purpose is to get people to the theater.
...
"To get to those tidbits, though, you often have to scroll though a morass of comments that make us nonobsessives feel as if we’re eavesdropping on a cult.
“Who have you gotten stuff back from?” someone asked on BroadwayWorld.com, and received in response, “Spamalot CD insert signed by Sara Ramirez.” "
http://www.nytimes.com/2008/01/16/theater/16web.html?_r=1&ref=theater&oref=slogin
