I believe that original reason was that costs are/were significantly lower overall here (by as much as a third), which was reflected in the ticket price, but they are starting to creep up. Six years ago, the top price for a musical was £37.50 ($74) Now it's nearer to £60 ($118!). Not an awful lot cheaper than Broadway...
HOWEVER we do have a better pricing structure - whereas some Broadway shows have only two or three different seating prices, a West End show could have six or seven. So if you can't afford the top price, you can still see the show, albeit from a slightly more distant (and usually more uncomfortable) seat.
Updated On: 1/25/07 at 05:24 AM