Justin, Cirque has almost 20 shows out there counting their touring shows and resident shows. If you look at the themes of each show, they are either something nebulous like a Boy wandering in the forest who meets a strange but wonderful group of forest dwellers who help him rediscover a love for his family (or some such similar nonsense) or shows that focus on an iconic figure loved worldwide (Michael Jackson, The Beatles). Each and every one of these shows would have equal appeal for someone no matter where they live or who they are. This is part of the Cirque success story. Iris was an outlier, they took a chance and developed a show focused on a specific historical event and a specific geographic area. I heard them say the same thing about taking it to other cities when they announced its closing late last year. Truthfully, I think Cirque lost a bundle on Iris never coming close to recouping their development costs or the renovation costs of the Kodak/Dolby Theater. I think their statement at that time was mostly based on ego to prove that it was a great show and if the folks in L.A. didn't like it, people in other cities certainly would.
I think if they try to bring it to other cities, it will compete with their other touring shows and cannibalize them. They try not to have a touring show play a city more than once every 2 years given a lot of the shows are somewhat similar and tickets cost a small fortune. They are careful not to oversaturate a city. They would have to skip the launch of a new touring show next year which is already under development and launch this instead which I don't think will happen. If they were to take it to Vegas as a resident show, I think despite it being a really good show, it would suffer from comparisons to O and the other 4 or 5 shows already there cause it's just not as breathtaking as they are and would struggle to find an audience. Other resident shows have always been placed at resorts. They tried to expand beyond Vegas and Orlando Disneyworld to Macao and Toyko Disneyworld and those shows failed. Guy Laliberte is one of the shrewdest business people out there, not one to let emotion or ego get in the way of making a good business decision. Truthfully, I think they have accepted that Iris failed and I certainly could be wrong but my guess is we won't see it relaunched anytime soon if at all.
Updated On: 6/28/13 at 07:08 PM