I love love LOVE digital lotteries! I'm very excited that most shows are heading that direction. I think all lotteries, in-person or digital need to institute a policy that if you've won one before and accepted tickets, you can't enter again for X amount of time. That would make winners go away for a while, and boost losers chances to win the next lottery. Digital makes that easier to enforce, since it's done via computer system and you need to enter your name that matches your ID.
I wouldn't even bother to bring Hamilton into this discussion, as that's an anomaly of a show. Their digital lottery is flawed. I do think there needs to be enforcement that only people who can physically accept the tickets will actually enter, with this show more than most. Plan to hop on a plane to get here to pick them up? Please go away. Each person should really be registering too, why not? You need an social media account signed up for the Socialtoaster lotteries.
I do think there's a lot of room for improvement though. As per above, there needs to be an easier way to reject tickets you know you can no longer use. This happened to me with MATILDA--I didn't feel well that day and wanted to send an email or something after the win but there was nowhere to reject the ticket. But it also should be easier for you to lock them in. Example: I won ON THE FEET and intended to go but was stuck in a meeting when I got the email, then had to jump right into another meeting, and there was no way for me to pay within the 60 min. Good thing is then the tickets are released to resale (and hopefully went to someone else as a winner??) But I haven't won either again since. :'(
It's interesting how different each of the digital lottery systems are (Broadway Direct, Socialtoaster, Turnkeysurveyor, and TodayTix). I would say TodayTix is the best interface and most user friendly, but it's the absolute worst for odds.
But really, this is all moot because the underlying issue is... they need to make theater more affordable in general. Shows are on average more affordable in London West End. That's why I'm much more of a fan of Under 30/35 programs. Well, the Under 35, for sure, because it's more time 
Updated On: 1/17/16 at 12:37 AM