Discount Codes Out the Window After Good Reviews?

[April Saul]

Posted: 10/9/08 at 10:38pm

I posted this on another thread but am curious if anyone else has noticed this, if it's a new trend or has always been the case. I was at the Seagull box office this week and there were several people on line wanting to use discount codes...they were told that the producers had decided to pull the codes and that in spite of the fact that the expiration dates hadn't been reached, they were no longer valid and that there's fine print that provides for them to be stopped at any point. The people were really upset, and I was very glad that I'd bought my seat before the reviews came out, which is, I guess, when they may have stopped the discounts. Is this getting pretty commonplace? I know they have the right to do it, but it doesn't seem fair.

[NGD2225]

Posted: 10/9/08 at 10:52pm

It's not new. It says on discount page that it "May be revoked at ANY time".

[Smaxie]

Posted: 10/9/08 at 11:15pm

It's the norm ... and it's responsible producing.

[Rotel1026]

Posted: 10/10/08 at 12:02am

Not new, I was keeping an eye out for my trip to NYC hoping they would extend the discount to Sunday in the Park with George just an extra day and instead they pulled the code when the reviews came out. They eventually did reinstate the discount after a couple of weeks.

[Ed_Mottershead]

Posted: 10/10/08 at 9:09am

I don't think there's any hard and fast practice. If a show opens to positive reviews and there still isn't public enthusiasm for the piece, I suspect the discount codes will continue to be in effect. Bottom line re: ticket sale prices are driven by public demand, IMO.

[wonkit]

Posted: 10/10/08 at 2:22pm

Kind of the theater equivalent of "While supplies last."