According to Broadway Journal, Gerard Alessandrini's Sondheim spoof begins previews July 29 at the Helen Hayes Theatre for a run through November 4. Opening night still to be announced.
Capitalization is just $2.8 million and "it should break even at a weekly published box office gross of about $347,000."
Imagine if we could tell everyone here that Liberty Mutual customizes car insurance to save people hundreds. (LiMu squawks)