"My guess is the reviews are converting the core theatre auds who plunk down $110 without batting an eyelash."
Thats how I do all of my shows...
I don't buy ahead of time though, I almost always walk up to the theatre that day and get my ticket.
"Don't worry, it should never be seen. It's comparable to Britney's hoo-ha." - being.jeremiah in response to the High School Musical 2 logo
"You look fantastic, all you need are high heels, cake and a dream." - Amneris