High Fidelity Product Placement
High Fidelity Product Placement
#1High Fidelity Product Placement
Posted: 11/22/06 at 12:51am
Saw the second preview tonight, and was suprised by the product placement. Jay Klaitz comes makes his first appearance holding a Dunkin' Donuts dozen box. Then later in the show, there's Dos Equis signage and I believe Michaelob as well. In the same scene, there's a 7-11 Big Gulp. And I'm sure the cellphone used were a particular brand, though I couldn't tell from my seats.
I'm sure it's done to make the setting more "realistic." But just wondering what kind of money is exchanged for their use, and just how appropriate it is, especially when it can be distracting onstage.
"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
#1re: High Fidelity Product Placement
Posted: 11/22/06 at 1:03amI think it ties in with the show... with all the cliche pop culture references. At least I thought so?
Keep smiling, it makes people wonder what you're up to
ElFantasma14
Broadway Star Joined: 9/26/06
#2re: High Fidelity Product Placement
Posted: 11/22/06 at 12:11pmNot sure how popular Dunkin is in NYC, but it could be a reference to its Boston try-out. Massachusetts LOVES Dunkin Donuts. There are literally three in every town you could go to.
#3re: High Fidelity Product Placement
Posted: 11/22/06 at 1:33pmDunkin Donuts is pretty popular, you can find one pretty easily anywhere in the city. But Starbucks is more popular.
Videos