#1
Posted: 12/6/06 at 9:59pm
Has anyone seen any advertising for the History Boys movie outside of this board? I missed it on Broadway and was looking forward to seeing the movie, but I never remembered when it was coming out past "fall 2006". I was totally shocked to go by a theater in Manhattan last night and see it up on the movie marquee because I thought it hadn't opened yet (limited opening started two weeks ago apparently).
Why does there seem to be so much trouble marketing movies that are stage adaptations? (Beyond the obvious, like "well, if people aren't musical theater fans they probably won't like the actors bursting into song, so that cuts into our audience base"). Especially for the less blockbuster stage shows, why don't the studios try rebranding them through advertising like many more conventional movies brand themselves in commercials?
Why does there seem to be so much trouble marketing movies that are stage adaptations? (Beyond the obvious, like "well, if people aren't musical theater fans they probably won't like the actors bursting into song, so that cuts into our audience base"). Especially for the less blockbuster stage shows, why don't the studios try rebranding them through advertising like many more conventional movies brand themselves in commercials?
"I thought that that was just going to be a like one shot deal for me, you know, but they kept talking about it like, 'when we do the production, when we do the production', and I was like, 'yes, yes, when you do the production, cool, I will come and see it'". - John Gallagher Jr. on SA