That same investment comes from film and TV, though.
A question: the 'thrill' of seeing Laura Benanti live... Was that a product of your personal excitement to be in the same room as an actor you admire? Or was there something more viscerally affecting somehow about her live presence?
Theatre has an audience, but it is NOTHING compared to the audience for, say, the movies. What if we could get non-theatregoers to engage with theatre?
The primary reasons people don't go to the theatre are: "It's too expensive" "I'm not a 'theatre guy', "I'd rather watch a movie"
What if theatre offered something film cannot, in a more tangible and obvious way. Yes, we as avid theatregoers can discern a difference between live theatre and recorded media, but that is contributed to by our own subjective excitement.
Thing is, unless you're a tourist attraction like a show in a big commercial house on Broadway, you'll be hard pressed to engage many or any that aren't already theatre enthusiasts.
To get new audiences into the theatre. We need to do this:
- Establish that most theatre is actually quite affordable
- It offers something you CAN'T get on Netflix
- It is a live, once-in-a-lifetime experience
The audience must feel their participation is crucial to the event happening. Look at Drood, for instance: every night, the audience is in control of how the show ends. What exciting, immense power that holds. In my current show, the story can only end if an audience member's real cell phone is borrowed by an actor and used to make a real, live phone call. You can't possibly replicate that in unchanging prerecorded media.
It's LIVE THEATRE for a reason. So why are we only doing things that don't actually need to be done live? What's the point? And why should we expect anyone to give a sh*t?
Updated On: 7/10/15 at 09:14 PM