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A show doesn't have to be good, it has to be marketable. But to be marketable, it has to be reasonably good -- there are simply too many avenues for word of mouth to kill something, no matter how brilliant the marketing might be. Look at your own examples: Lestat and Good Vibrations. Both of these were marketed pretty well, but they just werent good shows, and as a result, the investors lost big time. With Broadway more and more the home for overpriced productions, investors are going to be look much more deeply at the possible return -- and from what I've seen and read, I dont think this thing stands a chance. All a potential producer has to do is look at this board to get a sense of his market -- and this board aint seeing a whole lot it likes, save from the usual "Oh. My. God. It was
FABULOUS!!!", which no one buys anymore, sorry.
And I dont think it has anything to do with being perceived as yet another WICKED. We survived the season of two WILD PARTY productions, remember? Both had more than respectable runs. A revival of THE WIZ would probably play pretty well *if* it had a good production to start with *and* it figures out how to ride the tails of WICKED for as long as possible. The only alternative, frankly, is getting the Disney name on it -- after all, look at TARZAN: why that's stumbled along so long completely mystifies me. It's a terrible show, and yet it's doing respectable business, and the only possible reason I can think of is because it has the Disney name attached, which apparently makes it golden. Other shows of the same level without the name disappear and sink like rocks.
So... THE WIZ on Broadway? Sure. It'd be nice, actually. But I dont think it's this one. Comparing them side by side, the Euro version stands a far better chance, TTTT.
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