New Ticket Pricing and Tracking Site

[mitchern]

Posted: 10/23/25 at 11:57am

https://www.ticketdata.com/?category=Broadway%2520NYC&date_range=TODAY

This is cool, is it accurate? 

[quizking101]

Posted: 10/23/25 at 12:30pm

It would only be useful if you are looking to purchase from resale sites like Vivid or StubHub (which seem to be the two sites they aggregate data from).

Presumably most of us are buying our tickets through one of the official platforms (BroadwayDirect, Telecharge, ATG), box office, TodayTix, or Theatr. Therefore this data is kind of useless unless it’s a ridiculously hot show (I.e HAMILTON currently) with greater potential for scalping

[chrishuyen]

Posted: 10/23/25 at 1:09pm

fwiw, they also consider the "final" price 90 minutes before show time to more accurately reflect market trends, which makes sense for their purposes, but that last hour is usually when a "deal" can be found on the secondary market, so if that's what you were looking for, this website wouldn't show that.

It's a neat website but I agree that outside of just curiosity for sold out shows, it may not be that helpful for theater purposes.

[kapkapkap]

Posted: 10/24/25 at 4:47pm

Hey Broadway World! I'm Keith, I built TicketData and I noticed your post about it here.

quizking101 - You are definitely right. Right now, the data is strictly from resale sites. There is no data from the primary box offices. I certainly agree, if there was also data from those sources, the site would be significantly more powerful for Broadway go-ers, and if there is sustained interest, I'd like to build that out (plus additional features that some others had mentioned, for example being able not just see the entry price, but perhaps the MEZZ/ORCH price for all the shows in one single list). That being said, there are indeed plenty of times where resale sites are under face, especially on non-weekend dates and on the day of the show. Wherever possible, I'm also linking out to the box when you click on any event (still needs some more work to get all those setup across all venues), so that you can easily check to see which is the better place to buy.

chrishuyen  - You are correct, for historical purposes, we try to target somewhere around 90 minutes before the event as its "Final Get-In Price". This is kind of just a record keeping thing, and there's a bit of an art to it, especially with Broadway shows where the prices on resale sites can jump so much (both up and down) in the finals hours before the event. I built an algorithm that tries to pick a price that generally reflects what the prices were around that time, and tries to omit a last minute jump/fall in the minutes before the event because I don't think a one-off listing really does much to represent the actual "value" of that event. 

That being said, I am certainly recording prices right up till event time, and you can see these if you click on any event, there is a chart showing the live price, event 15 minutes before show time. It's just that I wont necessarily record that as "Final Get In Price" for the historical shows (but once again, you can click on those historical shows to see the data right up till the event started).

[quizking101]

Posted: 10/24/25 at 6:49pm

The thing is, to quote CHESS, “everybody’s playing the game, but nobody’s rules are the same”.

Since the official ticket sellers of shows on Broadway move their tickets around to different services (TDF, TKTS, TodayTix) to help move them, it’s hard to track what one might offer versus another. Additionally, there are other factors like rush and lottery allotments, as well as the box office making last-minute deals with patrons to fill seats (if allowed).

 

[kapkapkap]

Posted: 10/25/25 at 12:03am

Quizking101, I totally agree. For now, I'd say to treat ticketdata as one potential way to possibly find some deals on cheap tickets to any given show - but definitely not 'the single source'  to be absolutely sure that you are getting the very cheapest ticket for any show at any given point in time. You should definitely check all the other sources that you mentioned. If people continue to show interest, I will work on getting those other sources built into the site. BUT, even in the current  state, there are still many last minute deals to be had on the resale sites, and ticketdata can help to surface those!