New ticket booth in Times Square?

I walked past the Hard Rock Cafe in Times Square and noticed a ticket booth on the street level with a sign saying “discount tickets.” I didn’t look too closely but I believe I saw images of hit Broadway shows on a screen. There was one woman in the booth selling the tickets, and people looking at the offerings on the screen. Does anybody know what this is or who runs it? Is it new? Is it a part of tkts?

They also sell Broadway tickets on the 8th floor of the marriot marquis right next to a tiny little Levain bakery booth that sells cookies. I don’t think that’s tkts either, just a place that sells tickets in the hotel lobby presumably for the guests or anybody.