The Directors and Choreographers' union, SSDC, tries to help their members strike deals with licensing companies so that the original choreography and staging become credited and "rentable." In other words, if I am directing Victor/Victoria, and I want to use Rob Marshall's choreography for one or more numbers, I can pay royalties to have my choreographer lift it from a videotape and I have to credit Rob Marshall in the program.
That said, there is a ton of "intellectual" or "creative" property out there that has been passed from dancer to dancer for decades. I have never seen a production of West Side Story, A Chorus Line, or The King and I, for example, that worked without the original steps, and when the original steps are used, the show is far more successful.
As a choreographer, I have my own feelings about all this. I wouldn't want people to lift all of any show or number I have done without crediting me (and I look forward to the day when I can make royalties off such a practice!), but I also realize that it's nearly impossible to police every production of anything.
Joey McKneely choreographed the original Broadway production of Smokey Joe's Cafe, which was released on DVD. McKneely happened to be working in the midwest and went to see a small regional production of Smokey Joe's for fun. The entire show was exactly lifted from the DVD, yet he could find no mention of his name in the program. He called SSDC and eventually got a settlement from the show's producers and credit in the program. That's how it goes these days.
Updated On: 8/1/06 at 12:19 PM