JacksonMaine: "Actually, I think what's ridiculous is to assume that a show can postpone for six weeks to continue doing work and only lose the box office money. If you've worked on Broadway shows (or even Off Broadway shows) you know that costs go up tremendously when you postpone an opening; from marketing to advertising to personnel to copying costs for the new music. To say that it was $65 million but no way can it be $70 million with a six week postponement of opening night seems naive."
What ARE you talking about? The budget is going up because of copying costs? What a ridiculous statement. What advertising costs increase when an opening is delayed? Are you saying that shows lose money in previews and only make money when they open?
Sure, there may be increased costs from tinkering with the show. But again, those are either coming out of a reserve or are covered by the weekly revenue. They're not losing money or increasing the budget when $1.2 million is coming in the door each week. And the cost of photocopying music? Maybe $100.
Last week the show made $1.5 million. This week, $1.2 million. It had the highest capacity on Broadway. This show doesn't have to open.
Updated On: 1/18/11 at 02:37 PM