I'm 100% pretty sure it's for Disney's Christmas Day Parade, which isn't much of a parade but an hour or two long commercial for the Disney Company. They show new and old attractions at all the parks, clips of Disney on Ice and Broadway, new and upcoming Disney films then they show what little they can of the parade.
Broadway Shows I've Seen: Hairspray, Chicago, Little Shop of Horrors (2003), The Wedding Singer, Spamalot, Riverdance, Rent, Beauty and the Beast, Spring Awakening, Wicked, Legally Blonde, Phantom of the Opera, Sweet Charity (revival), Drowsy Chaperone, The Lion King, Dreamgirls(2010 Tour).