I have no opinion on Lightning Thief as a piece, but I hate the way it is being brought. For one, they are trying to open a show in the fall (seemingly Sept or Oct), the consistent worst time for Broadway. The only advantage is how few shows there are right now, but I can't see it thriving if it opens this soon. Next, no official announcement until the show is about the load into the theater. They have a good size fandom, but that is not being used as they give fans no time to hype the show up for people who are unfamiliar with it. Then, it apparently didn't do well off-Broadway nor on tour (if I'm not mistaken), so I really have no idea how more seats will lead to more people. I get it has the advantage of being a well known book series, I think it will get a lot of people interested, but then why did the off-Broadway or tour not do well? Even if it did well on tour and off-Broadway, as can be seen with BMC, that might not be enough for a Broadway run. I wish this show the best, but I see a lot of this as shooting itself in the foot before it even has an official announcement.