Alex M- That was aded right at the end of previews. The audience members are not plants, and he will push and push the audience until someone finally yells that it is under the couch. (The first time I saw it, someone yelled the ledger's location fairly quickly. The second time, it went on and on, with a great deal of improv by the actor to push the audience into participating, until someone mid-orchestra yelled the that it was under the couch.)
So, in sum: it is scripted, but requires improv to the extent that the audience has to be pushed for someone to yell out that the ledger is under the couch.