""People vote for what they like more, not necessarily what is better."
You may have a nuanced point but I'm not really following.
Don't people generally "like" more what they find to be "better?""
In general, I think it's possible to admire a show and find it technically the best written or performed or whatever, but still have find a lesser show more enjoyable. In that case, the person votes for whatever they liked, even if they recognize another show has more skill.
I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.