Irving Mansfield, Jackie Susann's devoted gay husband (but let's not go there), kept her name in the news until he died well after she did. He was a publicist by trade and was the brains behind how they almost single-handedly turned a washed- up, never-was actress into a best selling novelist.
For instance after she died he Exec Produced a tv mini-series of valley of the Dolls that took the edge off the movie and book, but it did get made.
He announced a stage musical of the material and that came to naught, but it did keep Jackie's name in the papers. I think it was a ruse. Musicals that are never written, much less produced, are announced all the time.
There was a movie about them made called "Isn't She Great?" (I think) about them. It starred Bette Midler and Nathan Lane and was a dog and bombed, but the basic story was true.
"If my life weren't funny, it would just be true. And that would be unacceptable."
--Carrie Fisher
