Strong reviews, strong word of mouth, and/or a very well-received cast album. And also, a helluva lotta publicity wouldn't hurt either.
I want to see this show so badly. Hell, I've got tickets for February. I'm hanging from my fingernails here. I'm as scared as you. I've posted comments. I've made a thread. December 10th seems like an eternity.
Butters, go buy World of Warcraft, install it on your computer, and join the online sensation before we all murder you.
--Cartman: South Park
ATTENTION FANS: I will be played by James Barbour in the upcoming musical, "BroadwayWorld: The Musical."