Now for my rush/lotto/SRO question:
It's known that pretty much every show, even the greediest li'l buggers, offers some kind of general/student rush, lotto, or SRO tickets for anywhere between $20 and $26.25. My question--why did the Sweeney revival, and why does the new Company revival (according to its site), offer their student rush tickets for $36.25? That's anywhere from $10 to $16.25 more expensive than rush at any other show, and it's the same price as their full price rear mezz seats. I understand, from a business standpoint, that it makes sense because it forces the theatregoer to choose between buying rear mezz or taking chances on (maybe) better seats for the same price--but it kind of defeats the purpose of rush: offering tickets to people who can't afford *any* of the full price seats. I'd accept it as another sign of the price-jacking all over Broadway, except for the fact that not
one single other show (that I know of) charges that much for rush/lotto/SRO.
It bugs me because I've been looking forward to Company more than almost any other show this season, but that price is pushing it for me. It wouldn't be the end of the world if I dropped $36.25 for this show, but I'd really like to know if there's any logic behind that price. If I'm willing to go into the theatre district--not a quick or cheap trip for me--and take my chances with rush, I'd at least like to know why on earth Company will cost me so much more than anything else.
"If there is going to be a restoration fee, there should also be a Renaissance fee, a Middle Ages fee and a Dark Ages fee. Someone must have men in the back room making up names, euphemisms for profit."
(Emanuel Azenberg)
