Where do Broadway shows get their taglines

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Where do Broadway shows get their taglines

Posted: 4/12/08 at 12:58am

I passed by the new Phantom billboard in Times Square. They replaced the one that had the longest running show on Broadway to the new one with the guy in the mask and the new font for the word Phantom

Above it says " Tonight's for Phantom." Every time I see that that makes me scratch my head. What does that even mean? Is that even a tag line that would get people into the theatre. This had me scratching my head just as hard as when the Rent Now tag line first came out.

Where do shows get these strange tag lines from to begin with.

"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:00am

From their marketing department which is probably comprised of a bunch of MBAs who spent 4 years in grad school to come up with that perplexing catchphrase.

And got paid a buttload for it.

....but the world goes 'round

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:02am

I can come up with better then "Tonight's for the Phantom"

He's a faker, and you've been taken in by his con. And in doing so, you are enabling him. He is doing more damage to aspergers than papa's words ever could. -Chane/Liverpool on me having asperger syndrome.

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:02am

Many shows cop out and just put "a new musical".

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:02am

Taz,

I KNOW where they get their tag lines from. I meant what genius came up with something that was so bad.

"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:04am

It was the same idiot who stood up in a front of a crowd and said "I think we should get sand, and rocks and give it to the children and call it, Cream of Wheat"

Updated On: 4/12/08 at 01:04 AM

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:07am

I KNOW where they get their tag lines from. I meant what genius came up with something that was so bad.

Then say whatchoo mean and mean whatchoo say!

"This thread reads like a series of White House memos." — Mister Matt

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 1:08am

I thought the new tagline was "Tonight belongs to Phantom" which is still crappy, but not as excessively crappy as "Tonight's for Phantom."

Of course, they also changed all the advertising images to that God-awful photoshopped face, so I'd expect the tagline to be just as lame.

"It's Phantom meets Hamlet... Phamlet!"

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 3:43am

Where do shows get these strange tag lines from to begin with.
.
.
I KNOW where they get their tag lines from. I meant what genius came up with something that was so bad.

Those two sentences don't mean the same thing. I love it when wannabe know-it-all gets defensive when somebody answers his/her question.

"Hey, you! You're the worst thing to happen to musical theatre since Andrew Lloyd Webber!" -Family Guy

#10

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 10:28am

I get it - it is basically saying to see Phantom at night, when people usually do something special. But I have to agree, it is a horrible tagline, and I do not like the new artwork either. They probably figured that people will see it anyway regardless of the tagline/art. Which is true.

COOOOLkid, where was winston getting defensive? He was just clarifying his original question.

"We like to snark around here. Sometimes we actually talk about theater...but we try not to let that get in our way." - dramamama611

#11

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 11:04am

Bruce Vilanch

#12

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 11:16am

I think the board actually said "Tonight belongs to Phantom"

Hunter: Your teeth need whitening./ Heidi: You sound weird./ Jeff: You taste funny.
-Jeff Bowen's worst onstage line flub.

#13

re: Where do Broadway shows get their taglines

Posted: 4/12/08 at 11:44am

That new billboard is pretty horrendous. It looks so outdated and lame. Almost like it would have gone on the box of a Phantom action figure in the 80's.

#14

re: Where do Broadway shows get their taglines

Posted: 4/13/08 at 12:12pm

they changed the artwork for the Vegas Phantom not too long ago and the tagline was changed to "Be Seduced"

Really? Be Seduced? I think that is a horrible tagline.

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