"that's why the critically acclaimed Beautiful Game never reached America"
That's true, but you also have to remember that the show only ran a year in London, hinting that it was not a popular success there. Even Whistle down the wind lasted longer.
In a way, ALW's musicals are now out of place on Bway, which has now been taken over by jukebox musicals and revivals. His style is probably not what people are looking at anymore.
As for Sunset, maybe it returned some of its initial investment, but I've read in a couple of places where Webber himself labeled it "a financial disaster." I also heard it lost 25 million dollars, one of the greatest losses in Bway history, if not the greatest.
Keep your morals, I don't have time. Keep your lovers, I'm changing mine!
-The Likes of Us