First off let me apologize for belittling education. I do feel that it's important. However, I also feel that it's rather meaningless these days. Especially when you have people who go to school just to get the top dollar job and don't care about what they're doing.
"I can finally afford to see a Broadway show!"
-DRS
This points out what theatre is outside the NY/CT/NJ area: Rich-people's entertainment. Now while you and I (and I'm guessing a vast majority of people on this website, if not all) will whole-heartedly disagree with this idea, it's the way it's viewed in the small-town heartland.
At the same time, there are so many people who love theatre spread out all over the country who simply can't afford over a hundred dollars a ticket. People like me and my group of friends.
You wonder why the arts are being cut out of schools? Because they're not taken seriously.
You give a lower-middle class citizen the chance to see how positively theatre can influence a child by offering them general rush tickets, you will find a HUGE response to the American interest in the theatre. Not to mention box office receipts at the community, regional, touring, and Broadway level.
anything you do let it come from you and it will be new.